Gideon Reeling

Ardbeg Night 2016

Client
Polar Black Events
Brand
Ardbeg Whiskey

Following a brief from Polar Black Events and Ardbeg, we created an interactive theatre experience for the annual Ardbeg Day celebrations, ‘Ardbeg Night’ and the launch of Ardbeg Dark Cove Whiskey.

After much research and invention, we created a narrative in which the celebration could be rooted. Taking the bones of Ardbeg’s smuggling past we fleshed it out into a captivating story of blood, sweat and whiskey.

Our smugglers delivered this experience as any good smuggler would, through sea shanties, storytelling and smuggling.

“Both the client and guests thoroughly enjoyed the immersive theatre and it really brought the evening to life” Elizabeth James-Crook Event Manager