Gideon Reeling

Cadbury Dairy Milk - Joyville

Amplify / Fallon
Cadbury Dairy Milk

We were engaged by Amplify and Fallon to bring to life Joyville's Magnificant Musical Chocolate Fountain.

It  launched to the public in London's biggest shopping mall- Westfield- with a subsequent UK tour where our magical Joyville chocolate workers accompanied a 30ft Musical Chocolate Fountain to accompany Fallon's TV and Print campaign

Our characters brought further insight to the Joyville campaign at private launch events and for Kraft Foods partners/staff in the UK and Switzerland.

We were engaged to create all characters, narratives and interactions to introduce the public to the 'wonderful world of Joyville'.

It was one of Cadbury’s most successful and engaging campaigns to date, drawing record crowds to the events, with video content meaning the spectacle had a reach of a reported 2.5m people.