Music Party- 7&7 is 49
- Client
- Beggars Group
- Event
- An epic immersive Birthday party and retrospective
“an iconic party. Definitely one for the ages.”
The incomparable Beggars Group tasked us with making 4 (huge) floors of Immersive show… party…. & retrospective, rolled into one
“I’d like to live through it again ! ...a brilliant collaboration, life will seem empty without you all”
“I don't know if that was the best party I've ever been to, but it was certainly in the top one and a half. “
“a perfect reflection of the spirit Beggars has nurtured over the past 49 years”
“like stepping into a giant slice of music culture - an incredible sensory experience”
“what a truly magical & memorable special happening “
“i don't think i've experienced anything like that before, it was truly special & unique”
With full access to the mind- boggling Beggars Arkive: sifting through a 50 year weight of ground-breaking imagery, seminal sounds, stories & brilliant faces was a gift of a process that took up 2 years.
We created everything from start to finish- from venue to concept, music curation to food service and everything in between.
The cherry on the top was getting to make this retrospective into a one night experience for these truly nice people and their most special friends, artists and collaborators from across all those years,
and getting to make it with some of OUR most special friends and artists and collaborators across the years, and some new ones. A hugely talented team.
The feedback has been humbling:
Photos by Chris Lopez and Rob Jones
Beggars have an impeccable history of championing independent music. The world’s largest group of independent record labels (over 40 across their history) they also have an impeccable track record of supporting independent music.
It was a total ride & an honour to create this collaboration.
The group currently comprises of 5 titans of music @4ad @xlrecordings @young_ @matadorrecords@roughtrade
Inception, Creation & Design:
Kate Hargreaves, Lucy Hall, Kathryn McGarr and Julie Landau
Set Design: Julie Landau Jenna Jardine
Sound design: A Right Left Project
Lighting: Ben Donohue and Freehouse
Sound :Lit
Production: Entourage
AV: Ulf Pedersen and Adam Moffatt Seaman, Matthew Olden
Costumes :Susan Kulkarni, Kat Watt, Kate Hemslock, Harriet Eldridge, Kate Hargreaves, Kathryn McGarr
HMU Paul Rogers’ team
FULL CREDITS on the film