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Gideon Reeling

How to Train Your Dragon

An immersive film experienceOur team of VikingsOur viking characters guided the young guestsInspired by the filmsPreparing audience for the screeningsOur performersThe press and previewsGemma BrockissBarry McStay master of puzzlesSam JohnBarry McStayAdam RedmoreLive musicKathryn McGarrHetty Burton head of Dragon SchoolTim LewisDeeply envelopingWe guided families into the world of the charactersWe sang and danced with every attendeeBroadwick Live created bespoke HTTYD top trumpsTrainees from dragon schoolThe blast of the Horn signalledA joyful celebrationEveryone was welcomeSinging the trainees offDragon School ramped up the excitementSo- devisor Kate AshcroftThe magical surprise at the screening
Client
Broadwick Agency
Brand
How to Train Your Dragon, Dreamworks
Event
The Hidden World Immersive Experience

Broadwick Agency tasked us with consulting on and creating characters, interactions  and performance for an immersive experience designed to transport guests to a Viking World to celebrate the release of How To Train Your Dragon: The Hidden World
The live theatrical experience took place in a fully propped and designed version of the Viking Island of Berk in which family groups, schools and invited audiences were entertained with a fully participatory experience hosted by our performers.
Activities included competing in and graduating from Dragon Training, a green screen dragon riding experience, games of skill and mental agility, music and dancing followed by a screening of the film.

The event ran for two weeks and preceeded the premier of the highly anticipated conclusion to DreamWorks Animation’s much-loved How To Train Your Dragon trilogy.

photos by @blackandwhiteley

https://www.youtube.com/watch?v=skX2xk2qC8I