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Gideon Reeling

How to Train Your Dragon

An immersive film experience Our team of Vikings Our viking characters guided the young guests Inspired by the films Preparing audience for the screenings Our performers The press and previews Gemma Brockiss Barry McStay master of puzzles Sam John Barry McStay Adam Redmore Live music Kathryn McGarr Hetty Burton head of Dragon School Tim Lewis Deeply enveloping We guided families into the world of the characters We sang and danced with every attendee Broadwick Live created bespoke HTTYD top trumps Trainees from dragon school The blast of the Horn signalled A joyful celebration Everyone was welcome Singing the trainees off Dragon School ramped up the excitement So- devisor Kate Ashcroft The magical surprise at the screening
Client
Broadwick
Brand
How to Train Your Dragon, Dreamworks
Event
The Hidden World Immersive Experience

To celebrate the release of The Hidden World: the highly anticipated conclusion to DreamWorks Animation’s much-loved How To Train Your Dragon trilogy. 
Broadwick Studio asked us to collaborate to create characters, interactions and performance for an immersive experience designed to transport guests to the fantasy Viking village of Berk
The live theatrical experience took place in a fully propped and designed version village in London- where family groups, schools and invited audiences were entertained with a fully participatory pre-show experience hosted by our performers.
Activities included graduating Dragon Training, green screen dragon riding, Games and Puzzles of skill and mental agility, live music and a joyful dance into the underground screening of the film.

The event ran for two weeks and preceeded the premiere for family audiences

photos by @blackandwhiteley