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Gideon Reeling

Cadbury Dairy Milk - Joyville

Joyville Joyville The Cadbury chocolate fountain
Client
Amplify / Fallon
Brand
Cadbury Dairy Milk

We were engaged by Amplify and Fallon to bring to life Joyville's Magnificant Musical Chocolate Fountain.

It  launched to the public in London's biggest shopping mall- Westfield
A UK tour followed
Our magical Joyville chocolate workers accompanied a 30ft Musical Chocolate Fountain to launch Fallon's TV and Print campaign

Our characters brought further insight to the Joyville campaign at private launch events for Cadbury partners & staff in the UK and Switzerland.

We created all characters, narratives and interactions to introduce the public to the 'wonderful world of Joyville'.

It was one of Cadbury’s most successful and engaging campaigns to date, drawing record crowds to the events, with video content giving the spectacle  a reach of 2.5 million people.