Gideon Reeling

How to Train Your Dragon

Broadwick Agency
How to Train Your Dragon, Dreamworks
The Hidden World Immersive Experience

Broadwick Agency tasked us with consulting on and creating characters, interactions  and performance for an immersive experience designed to transport guests to a Viking World to celebrate the release of How To Train Your Dragon: The Hidden World
The live theatrical experience took place in a fully propped and designed version of the Viking Island of Berk in which family groups, schools and invited audiences were entertained with a fully participatory experience hosted by our performers.
Activities included competing in and graduating from Dragon Training, a green screen dragon riding experience, games of skill and mental agility, music and dancing followed by a screening of the film.

The event ran for two weeks and preceeded the premier of the highly anticipated conclusion to DreamWorks Animation’s much-loved How To Train Your Dragon trilogy.

photos by @blackandwhiteley