Gideon Reeling

7 & 7 is 49

Client
Beggars Group
Event
An epic immersive Birthday party and retrospective

Beggars Group put their trust in us to make 4 (huge) floors of Immersive show… party…. & retrospective, rolled into one.
Beggars have an impeccable history of championing independent music. The world’s largest group of independent record labels (over 40 across their history) they also have an impeccable track record of supporting independent music makers 
It was a total ride & an honour to create this collaboration.

The group currently comprises of 5 titans of music @4ad  @xlrecordings @young_ @matadorrecords@roughtrade

We had full access to the mind- boggling Beggars Arkive, and sifting through such a weight of ground-breaking imagery, seminal sounds, stories & brilliant faces that make up their history was a gift of a process that took up 2 years. 
We created everything from start to finish- from venue to concept, music curation to food service and everything in between.

The cherry on the top was getting to make this retrospective into a one night experience for these truly nice people and their most special friends, artists and collaborators from across all those years, 
and getting to make it with some of OUR most special friends and artists and collaborators across the years, and some new ones. A hugely talented team.

The feedback has been humbling:
“I’d like to live through it again ! it was a brilliant collaboration, life will seem empty without you all”
“an iconic party. Definitely one for the ages.” "the most epic party ever!!”
“iIt was a perfect reflection of the spirit Beggars has nurtured over the past 49 years”
“like stepping into a giant slice of music culture - an incredible sensory experience”
“what a truly magical & memorable special happening “
“i don't think i've experienced anything like that before, it was truly special & unique”
“I don't know if that was the best party I've ever been to, but it was certainly in the top one and a half. “

photos by Chris Lopez and Rob Jones

Inception, Creation & Design:
Kate Hargreaves, Lucy Hall, Kathryn McGarr and Julie Landau
Set Design: Julie Landau Jenna Jardine
Sound design: A Right Left Project 
Lighting: Ben Donohue and Freehouse
Sound :Lit
Production :Entrouage
AV: Ulf Pedersen and Adam Moffatt Seaman, Matthew Olden
Costumes :Susan Kulkarni, Kat Watt, Kate Hemslock, Harriet Eldridge, Kate Hargreaves, Kathryn McGarr
HMU Paul Rogers’ team

FULL CREDITS on the film to the right of this page